Emails We Love: Special Trigger Edition
For months I
Big Fat Marketing Blog
How Conservative Should List Owners Be?
About three years ago, Compassion & Choices, a right-to-die advocacy group, decided to increase its direct mail schedule from four times to six times per year despite difficulty it had in getting lists of politically conservative people likely to go for ...
August’s Top Five Blog Posts
Everyone else loved them, so if you missed them, here
Rockin’ the MCM Mullet Wig
My new favorite promotion arrived this summer. It
Bold vs. Bashful: Who Dares Win?
When trying to change potential customers
Dollar Tree’s Social Strategy is Worth a Buck
Okay, that headline may be a little harsh. What I'm trying to say is Dollar Tree does a pretty good job with its social media channels. Here's my critique: The multichannel seller of inexpensive and closeout items starts off by alerting users to ...
Seinfeld and “Double Dip Recession”
I don
Cereals go Back to the Future.
Cap'n Crunch just launched its retro packaging, using original type and design, as well as old-skool collectible trading cards on the back. it's a definite departure from the modernized packaging that has evolved over the years, but it's hard ...
“I’d like 3 ads, 7 TV spots, 2 emails, some direct mail and a website”
It seems rather strange to me when you consider how fast marketing has changed, yet so many big businesses revert back to age-old methods to secure their next great advertising campaign and/or firm. Despite the fact their old-fashioned processes do ...
Look, Up in the Sky…Ham & Eggs $3.99???
One of the great things about going on vacation is it gives me a chance to look at marketing from the eye of a relaxed consumer, and listen to what other consumers
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