I really did enjoy reading "Real-time marketing and PR" by David Meerman Scott. He sites good examples of how monitoring online conversations and reacting to them can make or break your PR and marketing efforts. The use of social media is ...
What can we at Multichannel Merchant tell from the early Black Friday, Thanksgiving Weekend and Cyber Monday sales figures that have come across our desks? Not a lot, really. But we can draw to a conclusion that marketers don't want us to report: ...
Sen. Tom Carper, a Democrat from Delaware, knows the U.S. Postal Service is in trouble and he wants to fix it. Earlier this fall, Carper introduced the Postal Operations Sustainment and Transformation (POST) Act (S.3831), which addresses the current ...
Five hundred and sixty-three: That
Cyber Monday started with a bang with the announcement that Pornaments.com is open for business. The website sells what parent company The Dirty Flirty Novelty Co. describes as
That's not my mother-in-law, by the way. That's just an image I swiped from one of those "we'll save your credit" ads. My 70-something mother-in-law was complaining about Kmart being open on Thanksgiving Day and said she'll never buy from them again. ...
If you have Comcast as your Internet Service Provider, you either can't read this, or this post is already outdated. Customers from Boston to Washington, DC suffered from an Internet outage Sunday night, and some customers are still feeling the effects ...
Yes, it's Black Friday, and I'm watching The View... I've got a good reason though: Television was on, and I hear "Today, on The View, Macy's president, chairman and CEO Terry Lundgren!" And of course I had to hear what he had to saw and/or plug on Black ...
A few weeks ago, I threw down the gauntlet to catalog marketers. Bored with what had come through my mailbox so far this holiday season, I challenged them to send me their latest books, if they thought their catalog had something special in creative, ...
I like New England-regional closeout store Ocean State Job Lot, both on Facebook and in real life. But I've got to call them (and most-likely, its interactive agency) out for making a major social media mistake... or two. OSJL is advertising on ...
