Every day, or so it seems, you hear how direct mail is dying and that eventually everything might be electronic.But what happens when the two are melded together? More and more, marketer s are finding that things like personalized URLs (PURLs) and ...
Fun note from a Windy City correspondent this morning regarding Alliance Data System
On the surface, of the two
Business-to-business marketers reluctant to use response files have some pleasant surprises in store: There is a broader range of names and information available than previously thought. That
What should the U.S. Postal Service look like in the digital age? Well, check out this report from the U.S. Postal Service Office of Inspector General Risk Analysis Research ...
A total of 29 list management companies improved the quality of their datacards during the first quarter of this year, nearly double the 15 reported for the past quarter, according to NextMark
I couldn't figure out why my Facebook fields were ignoring my request for donations to walk in an upcoming event for charity (well, I mean I KNOW why - I'm quick to "like" people's baby pics, quick to ignore donation requests). I was surprised that I ...
I can
The Direct Marketing Association is about to break what sure feels like an uncomfortable proactive silence on the Epsilon data breach. Without mentioning the company by name, on Thursday April 14 the DMA is scheduled to send a letter to its members from ...
No Flippin' Way! My wife bought me a HD Flip when our son was born less than seven months ago. Now it's about to become as obsolete as Kodak Disc film (and Kodak Disc cameras!). Cisco announced yesterday it was pulling the plug on Flip, the mini ...
