Big Fat Marketing Blog

Can Obama Save The USPS?

September 21, 2011 |  by Jim Tierney

That

Netflix PR 2: This Time, It’s Humble

September 20, 2011 |  by Brian Quinton

Back when Netflix first announced a new two-tiered price structure, I said that the abrupt email disclosure of the new business model

The Season For Clever Subject Lines

September 20, 2011 |  by Melissa Dowling

I get SO many marketing emails every day that sometimes I end up deleting giant blocks of them, especially on a Monday morning. But I noticed a few subject lines from emails this past weekend that at least made me click through to see what they were ...

People’s United Bank Does Sweet Job With QR Code

September 18, 2011 |  by Tim Parry

I like cake. I like QR codes. I don;t really like waiting around in banks, but my dealings with a probate issue and customer appreciation day at my local People's United Bank branch gave me a sweet item to blog about. People's is using a QR code as ...

Irving Does Promotions Like it’s 1999

September 18, 2011 |  by Tim Parry

I saw this sign on a gas pump last Tuesday while I was driving to Boston for the Shop.org Annual Summit. And it made me feel 10 years younger. Even if Irving is piloting its rewards program, it shouldn't be so 20th-century user-friendly (oxymoron) ...

Discover Slower Than George W. Bush

September 18, 2011 |  by Tim Parry

You think George W. Bush was slow to respond when Hurricane Katrina slammed the Gulf Coast back in 2005? They weren't as slow as Discover Financial Services was to respond to Hurricane Irene. I got this email from Discover on Sept. 14, more than two ...

Visiting The Kiva Robot Zoo

September 16, 2011 |  by Melissa Dowling

It

Feds Sue Miles Kimball in Discrimination Case

September 14, 2011 |  by Jim Tierney

The Equal Employment Opportunity Commission has filed a lawsuit against gifts and houeswares mailer Miles Kimball, which is based in Oskosh, ...

Baseball’s Marketing Error

September 14, 2011 |  by Larry Riggs

By now a lot of people have heard that Major League Baseball forbade members of the New York Mets from wearing caps honoring the first responders to the Sept. 11, 2011 attacks on the event's 10th anniversary. The league officially banned team members ...

Ten Years Later: Reflections on How Sept. 11 Changed the Experiential Marketing Industry

September 8, 2011 | 

(Editor's Note: This article was penned by Bryan Duffy, executive vice president of sales and marketing at MKTG Inc., an experiential shop and posted by Patty Odell.) Everyone has their Sept. 11 story about where they were, whom they were with, ...