KFC’s Lickable Nail Polish. Really?
Only in the kooky promotion-marketing world might you find such a campaign: It’s a new product from KFC: edible, lickable fingernail polish.
Big Fat Marketing Blog
The 2016 PRO Awards Finalists are Here!
Chief Marketer announces the 2016 PRO Awards Finalists, a distinguished collection of world-class promotional marketing campaigns.
4 Reasons Why YOU Should Attend PROMONext in June
PROMONext has an all-star lineup of speakers from Disney, Velcro Cos., MasterCard, Chicken of the Sea and Heineken. Hope to see you there!
Using Data to Craft Better Email Campaigns
To break through the noise, email marketers need to be “data nerds” and continually test to figure out what is really working, says Kristin Naragon, director of email solutions, Adobe Campaign.
A Kraft Brand Marketer’s Year on Sabbatical
Karan Bajaj, a brand director at Kraft Foods, took a year off to go on a spiritual and creative sabbatical.
The Brilliance of Not-Saying-a-Word Marketing
Get a behind-the-scenes look at how Kraft sold 50 million boxes of Kraft Macaroni & Cheese without most fans noticing it made major changes to its recipe.
Is Your Agency Charitable? You Could Win a 2016 PRO Award!
For the first time, the 2016 PRO Awards will honor one agency that shows charitable chops.
McDonald’s Drive Time
McDonald’s is having fun showing drivers how much easier it is to get to one of its drive through restaurants than to one of its competitors, Burger King
Digital & Millennials: Are you All In?
The 2016 PRO Awards offers several new categories, including Best Digital Campaigns & Best Campaigns Targeting Millennials.
3 Reasons Why YOU Should Enter the 2016 PRO Awards
The 2016 PRO Awards offer winners a host of unique benefits, the least of which is to skyrocket your career to new heights. Here are the top three.
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