Big Fat Marketing Blog

Can You Manage A Dairy Queen?

|  by Jim Tierney

Seven years ago, billionaire Dallas Mavericks owner Mark Cuban unwittingly played an integral role in the launch of DQ Tycoon, which hit shelves nationally at Target Stores Dec. 12. The genesis of this new PC time-management game, which will be ...

Thinking Outside the Postal Box

|  by Larry Riggs

By Larry Riggs Not only is the U.S. Postal Service overburdened with pension expenses from former workers, now we hear that Royal Mail is going broke from them as well and may be forced to sell a substantial stake to TNT in order to stay afloat. ...

They’re Out, But What Are They Doing?

|  by Beth Negus Viveiros

I'm not one of those holiday shoppers who thrives on the crowd scene. I typically shop early, during off hours or online. But a leaky Christmas tree stand forced me out into the retail a-go-go Saturday night, giving me an up-close view of the frenzy. ...

Staples Shows It’s Humble Side…

|  by Tim Parry

That's sarcasm, BTW. It's like a second language to me. My wife is in Staples' Business Rewards loyalty program, so any purchase we have made through Staples.com has been with her info. Maybe at one time I used my Yahoo address. And maybe I purchased ...

I Think We’re All Overreacting to This Fonzie Scheme…

|  by Tim Parry

Come on, everyone. I don't see what the big deal is, or why we've waited so long to complain about this Fonzie scheme. Or why I have to write about it. We're talking the 70s here, and even a little bit of the 80s. Anyone turning 40 next year either ...

Stop Using IE?

Every now and then we get an alert from a software maker (usually Microsoft) about security flaw and are directed to the appropriate patch or update

The Mouse Wants You in the Picture

|  by Brian Quinton

With a steady drumbeat of store closings and factory bankruptcies, and with daily reports of layoff numbers that read like pinball scores, no one could be blamed for needing a little extra cheer this holiday season. Say, getting the keys to a kingdom ...

Coke’s New Natural Diet Drink

|  by Chief Marketer Staff

Coke is expected to announce this week a new, all natural diet beverage that's non-carbonated and is expected to see fast growth. Expect a big marketing push to support the new ...