Big Fat Marketing Blog

Scan As You Go Hits Stop & Shop

|  by Tim Parry

This isn't a new story for grocer Stop & Shop, but it's new for Norwalk, CT (and hopefully you won't have to pay to read this story): Scan-as-you-go technology. You pick up a gun when you enter the store, you scan and bag your items, then you pay at a ...

Are Things at Amazon All That Peachy?

|  by Tim Parry

Amazon.com always puts out interesting press releases that makes them smell like roses no matter how bad the economy gets. Today they claim this is its best Christmas ever. But really, does a record number of orders processed mean it was its best ...

Beckham Bends to Boot MSL

David Beckham, who was supposed to bring marketing buzz to Major League Soccer in the U.S., made a distinctly ungracious exit last week on his way to play for A.C. Milan for three months on loan, saying he was looking forward to getting back to playing ...

Satisfaction Guaranteed?

|  by Chief Marketer Staff

I ran into a good post asking does "satisfaction guaranteed" mean anything today? I guess some guy tried to sue his dry cleaner for $54,000,000 because they lost a pair of his pants and had a sign that read "satisfaction guaranteed" in the place. Must ...

Thanks For the Crappy Christmas, Lakeside Collection

|  by Tim Parry

I'm sure when a merchant screws a customer over, they never expect that customer to be a retail manager... or for that matter, the wife of someone who writes and blog about catalogers. Lakeside Collection, meet the angry Ursula Parry... who just ...

Best and Worst Ads Based On?

|  by Chief Marketer Staff

Well, 2008 is winding down and now is the time to think about the best and worst ads for the past 12 months. My opinion is typically not based on personal preference, but results -- did the ad work? That means, did it sell more products or services? ...

A New Virtual World Symphony

|  by Brian Quinton

YouTube is setting its sights high these days. The video site, bought by Google in 2006 for $1.65 billion in stock, seems to be trying to class up its act and make a name as something more than a place to watch waterskiing squirrels and lip-synch ...