Remember Tamagotchis , those digital pets-on-a-keychain marketed by Bandai starting in about 1996? You could feed them virtual food, exercise them and even clean up after them. But the experience was about as realistic as inviting the Pac-Mans home to ...
Over the past year and a half I
There
Think you know the internet? Here's a list of the 100 oldest .com domain names. Any fan of history should find the article entertaining. Think you can guess 10 out of the 100? Give it a ...
Wondering how to really find out what your customers are thinking? Check out this story from Sunday night's episode of "60 Minutes" on how scientists are now able -- albeit on a basic level -- to read people's minds. Watch CBS Videos ...
Remember when buying bottled water was cool? So cool that Pepsico came out with Aquifina (has that label been redesigned yet?) and Coca-Cola debuted Dasani? And the Brita water filter seemed to be the dorky substitute for those people who couldn't shell ...
The news that David Beckham and Pepsi are parting ways is the latest indicator of just how suddenly the bright glow of celebrity appeal can take on a tired patina. It was only two years ago that Beckham struck a deal with the Los Angeles Galaxy for a ...
Got a lot of stuff? Are you ashamed about it? It's only five days into the new year and we've already got a hot new buzz term to saddle on consumers: luxury shame. In case you've been sleeping since Boxing Day (we were), luxury shame refers to the ...
Annually I try and predict what the new year will bring in terms of marketing. I base my insights on lots of things, and I believe I am more often right than wrong. So, here
When it comes to the champagne marketing wars, Veuve Clicquot towers above the rest. During the past ten years or so, this champagne has developed into a very powerful brand here in the U.S. During the past week or so I have visited several ...
