So, you're gonna shell out $3,000,000 to buy a Super Bowl spot. You better hire the best creative talent available to produce and direct the spot, making sure you get the biggest bang for your spend, right? Well, it just so happens that the biggest hit, ...
I saw this TV commercial for Disney Eggs for the first time this morning. It made me say
Will they or won't they? Citigroup announced a $20 million naming rights deal for the new New York Mets ballpark well before it received a $45 billion of federal bailout money and another $300 billion in loan guarantees. And some U.S. Representatives ...
The first Monday of each month I will review one to five books. The monthly reviews start with this post, February 2009. The books will be marketing or business process related. Let's review "Prove It Before You Promote It." Title: "Prove It Before ...
You want to know what I thought about Super Bowl XLIII? Of course not, but I'm going to give you my point of view anyway. Some players may be in for a huge marketing payday, some advertisers could have done something better than spend $3 million for ...
Well, another Super Bowl has come and gone. And the amazing thing is the games are actually getting better than ever. Less than a touchdown has separated both teams at some point in the fourth quarter of seven of the past eight Super Bowls -- an amazing ...
In case you missed it, there was a bit of commercial fun this weekend even before Sunday's big game. Saturday Night Live's running "MacGruber" gag became a product placement palooza for Pepsi
Sadly, the economy has forced me to drop something I have been extremely loyal to over the past eight years in this house: Cablevision, or more important, News12 Connecticut (Cablevision's local news station). Switching to AT&T's U-Verse triple-play ...
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