Big Fat Marketing Blog

It seems just a bit precious for four House members to sponsor a nonbinding resolution calling for the U.S. Postal Service to

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A few years back J.C. Penney's switched ad agencies after the CEO saw a presentation by Kevin Roberts on "Lovemarks: The Future Beyond Brands." Roberts' is the CEO of ad agency Saatchi & Saatchi. There was no review, Penney's switched based on the ...

Jim Calhoun is making $1.6 million this season to coach the University of Connecticut men's basketball team. That's more than Connecticut governor Jodi Rell makes. And while Calhoun's salary is public knowledge, it hasn't been talked about even with ...

It seems like Facebook is learning a very hard lesson. Recently they decided to update and change their content policy. I guess they assumed no one would be paying attention. Click the highlighted link for the complete Business Week story. The flip of ...

Bend it like Beckham, the movie title derived from that English striker's special gift for curling free kicks into the back of goal nets, takes on a whole new meaning as his brief Major League Soccer career appears to be ending. The unique twist here ...

Although many catalog industry experts support Postmaster General John E. Potter

It occurred to me the other day that right at this very moment, my kids are the best possible targets a marketer could want. They're malleable. They absorb marketing messages like sponges

All advertising and marketing professionals tout keeping your spend even or increasing it during tough times. But, does it work? If your messaging and market positioning is relevant to the target audience(s) it sure does. Click on this link to see how ...

I am a law-abiding citizen at all times. But if I ever get into trouble, I will call the law firm of Wilens & Baker. They seem to know their stuff. For example, the firm is now running ads in the New York subway, featuring a photo of TV newscaster ...