John Rowady is the president of rEvolution (that's how they spell it, for all you Monday Morning Editors out there), a sports marketing and media agency based in Chicago. His public relations people sent this open letter to a bunch of us in the media, ...
A friend asked a good question that is very pertinent in today's economy: "How do you position your marketing in a recession?" I have some opinions, based upon real world experiences that might be helpful: Make sure you focus on customer service and ...
Here's the story on Reader's Digest. The once mighty RDA has taken on too much debt and is having a hard time in this tough economy. Let's hope for the ...
In this economy, you can
Jory Des Jardins knows a thing or two about social media. In 2005 she co-founded the BlogHer conference with two partners, Elisa Camahort and Lisa Stone, to build a community among women bloggers. In 2006, the trio added a BlogHer ad network that hooks ...
Game maker Electronic Arts will partner with toymaker Hasbro to create a new virtual world for the latter
So, why are you social? It's a good question, and one many of us don't really think through before we delve into blogs, wikis, social sites and the like. A interesting article over at The National Law Journal ponders the concept for lawyers, ...
As marketing shifts and more tests are conducted with emerging media, Social Media continues to be approached. Skittles, those small, multi-colored, hard semi-circular globs of gewy sugar has added user content to its home page. Based on blog mentions, ...
The first Monday of each month I review one to five books I read. Here's two for your reading pleasure. Title:Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits Author: Richard Rosen ISBN#: 978-0470164938, ...
I Really can't recall the first time I heard Paul Harvey. I do remember that listening to him, however, was special. He was a broadcasting legend and akin to an old friend on the radio. When traveling and stumbling upon "The rest of the story" while ...
