Big Fat Marketing Blog

Private-Label vs. Brand Names the Wal-Mart Way

|  by Chief Marketer Staff

Wal-Mart may be a lot of things, but one thing is certain, they know how to take advantage of economic woes. For the past year the huge retailer has been updating its grocery private label store brand, "Great Value", to compete with large, well known ...

Sci Fi to Become Syfy…Oh My

|  by Beth Negus Viveiros

Yesterday, the Sci Fi cable network announced it was changing its name to Syfy. Sigh. I can't decide whether this is one step forward or one step backward. Sci Fi claims the change will help it broaden its audience and attract viewers who are ...

It’s the Little Things

Have you seen the Reynolds Wrap email that's flying around right now? It seems that there is a little cardboard perf on the ends of all Reynolds Wraps boxes that, when punched in, prevents the roll of foil (or plastic wrap, or whatever) from tumbling ...

How Do You Clear Out a Room Full of Catalogers?

|  by Tim Parry

Monica Smith's answer: start a session about Twitter. Yes, it was an ice-breaking one-liner by Marketsmith's president and CEO to open her session today at NEMOA. And really, it couldn't be further from the truth. Even before Catalog Age was rebranded ...

Socialize with Hulu

|  by Chief Marketer Staff

Hulu, the fast growing internet video site (2nd only to YouTube) is adding social-networking to its site. It wants to build both loyalty and collect better data from its users to increase advertising revenue through relevancy. The social-networking ...

Google Taps Into Behavioral Targeting

|  by Chief Marketer Staff

Using cookies to track web visits, Google will place ads based upon user surfing habits and begin to cluster those users into groups. This article conveys the details. The big difference between this and what Google's competitors do (they are already ...

Obama FTC Spells Trouble: Part II

A comment left by privacy advocate Jeff Chester on a piece that appeared here criticizing the direction the Federal Trade Commission is taking under President Barack Obama perfectly illustrates how utterly bereft of substance the online privacy ...