Engagement is Key to Modern Loyalty: Brierley
Hell hath no fury like a spurned loyalist, says Hal Brierley, and that means marketers need to understand what loyalty program members really desire.
Big Fat Marketing Blog
Winning the B2B Marketing Super Bowl
B2B marketers that have a good game plan can get hundreds of people to stop by their booth at major industry events. That’s great, but brands fumble if they don’t extend that engagement beyond the event itself.
Hearts and Roaches: A Valentine’s Day Classic
Does your loved one ever bug you? Of course they do. So why not immortalize them with a roach for Valentine’s Day?
In Case You Missed It: January’s Top 5 B2B & Martech Stories
Wondering what all the cool kids are reading? Here’s our five most popular B2B and martech stories for January...
Girl Slammed to the Ground by Promotion Prop
The ol’ saying, “Don’t let the door hit you on the way out” became a reality—during on on-court promotion for the Kimpton Epic Hotel at a Miami Heat game.
Damned if You Do, Damned if You Don’t
A billboard promoting Australia Day was quickly taken down after threats against the agency for including images of women wearing hijabs.
Check It Out: Librarians Take Action to Improve Data
Data is an amazing tool—if you know how to use it properly. But if manipulated in the wrong way, it can wreak havoc. Consider this cautionary tale.
Top 10 2016 B2C Greatest Hits
Looking to catch up with some of this year’s greatest hits. Check out our 10 most popular B2C marketing stories of 2016.
Top 10 B2B Stories of 2016
Looking for some light reading this holiday season? Get a glass of egg nog and check out our 10 most popular B2B stories of 2016.
Arrow’s Stephen Amell Hits Marketing Bull’s Eye
"Arrow" star Stephen Amell is one example of a celebrity to leverage social media to connect with fans and market his personal brand.
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