During a luncheon earlier this month presented by the National Trade Circulation Foundation (NTCFI), postal consultant and 37-year U.S. Postal Service veteran Ed Mayhew addressed the precarious situation involving the USPS. According to a published ...
There are plenty of painful examples of brands inadvertently ticking off consumers with botched promotions, but when you mess with New York Yankee fans you
It takes a fair amount of self proclaimed experts and authors to get me to this point, but I
If anyone wants to question the power of the internet, site Bon Iver to start. But trumping him is a 47-year-old Scottish virgin who will likely become a very big vocal star thanks, completely, to the power of the internet and viral marketing. Over 15 ...
In his April 15 newsletter, American Postal Workers Union President William Burrus says the recently announced
How do you keep control of your brand image when employees, with cameras in hand and content-sharing social sites at the ready, start horsing around and putting the results up on the Internet? And just as importantly, how do you respond when the Web ...
Auto maker Ford is marking the 45th anniversary of its iconic Mustang muscle car with a campaign centered on a Web promotion that will give a lucky handful of fans the chance to experience their mustang dreams, and the rest of us a chance to watch. ...
It
I remember the e-mail well. My mother-in-law - God bless her - is good for forwarding a few e-mail chain letters my way daily. This one during the Christmas season alerted the readers that a bunch of retailers were going to go out of business immediately ...
We've been writing a lot lately about Talbots, and not a lot of it had been positive. The women's apparel and accessories retailer/cataloger has struggled to turn a profit since it acquired J Jill for gobs and gobs of money in 2006. Monday's ...
