Last year telco Verizon found itself confronted with a very specific marketing need: to find a way to publicize the broad menu of video-on-demand Indian movies available on its FiOS TV high-speed fiber optic TV service and on V CAST, its mobile video ...
As we reported yesterday, the first of two new standards for slim-jim catalogs kicks in May 11. That means all letter-size booklets will have a weight limit of 3 oz., plus they will have to be sealed with two tabs. The new weight limit is a problem, ...
As the owner of a measurable marketing advertising agency I see all sorts of curious marketing strategies and tactics. However, the one that amazes me most is how little, even the most sophisticated marketers, pay to retention of clients. I could tell ...
When I told one colleague in the industry recently that Promo was dropping its print magazine and switching to an all-digital format, her reaction caught me by surprise:
My twin sister can't stay in many hotels. That's because she's a dog. I'm not saying that hotels are discriminating against my ugly sibling. My sister is literally a dog. Thirteen years ago, my mother "adopted" a stray puppy and, since the puppy was born ...
I just saw State Farm's "Hot Dog Without a Bun" commercial for the first time. A hot dog without a bun? It's more like a commercial without a point. It is entertaining. Then again, I found that Pets.com puppet entertaining, too. What does buying a hot ...
Dan Blair, chairman of the Postal Regulatory Commission, offers his mid-fiscal year assessment. Click here to read Blair
So, I am not speaking that much this year for several reasons. Two of the biggest are that (1) I am sick of hearing myself talk (no comments from the peanut gallery, please) and (2) I am boycotting the Marketing Association Who Must Not Be Named. ...
Nothing can be worse for the New York Yankees than a bunch of empty seats in the House that Greed Jeter Built. Bob Raissman of the New York Daily News sums it up right here. When the best seats in the Yankees' new house are going for $2,625 each ...
The U.S. Postal Service has not received an operational subsidy from Congress since 1982, and current estimates forecast the federal agency will lose a record $6.4 billion in fiscal 2009. And that estimate is on the conservative side. On top of losses ...
