Big Fat Marketing Blog

What

Unlike many catalogers in today's turbulent economy, Fairytale Brownies hasn't shifted significantly more dollars online. Instead, the purveyor of gourmet treats has cut back on pay-per-click and found success in natural search optimization, thanks ...

The Grand Effie award goes to Burger King for its "Whopper Freakout" Ad done by CP+B. Here's the release. Ahem, Burger King sales are down! Yet, they win THE award. I always thought that your advertising/marketing was supposed to bring in MORE ...

A Time To Learn From Others Hello BFMB loyalists!:) This blog has been my favorite thing to contribute to in some time. I think that it really allows people a

I placed an order on the Haband Website last Saturday morning. I just love their Fit Forever Gabardine slacks. (Just kidding

Another sector of retail that's been looking up is the dollar and closeout stores. And that makes sense, with unemployment out of control and consumers are tightening their belts. I've been hearing a lot about the upscaling of Big Lots, which troubles me ...

Kinetic Marketing president Kim Painley is an expert when it comes to helping catalog retailers define their pay-per-click strategies, and she did a bang-up job talking with me about it Monday on MCM Radio (download or listen to the podcast here). ...

Ladies and Gents readers of the BFMB - I present to you the word that you will hear from now until eternity. There

Direct marketing consultant and Big Fat Marketing Blog contributor Grant Johnson was interviewed by BBC World Service's "World Have Your Say" radio show on Monday about his thoughts on the Susan Boyle phenomenon. To hear the podcast, go to iTunes or ...

I love it when beloved pop culture icons have a sense of humor about themselves. And if they can use that funny bone to make a buck off their legacy, all the better. For a quick laugh, take a look at this Funny or Die clip starring Adam West. When ...