Big Fat Marketing Blog

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As I have penned about before, when you write or, in this case, post personal photos online, whether it be a blog, newsletter or social media outlet, the whole wide world has access. And, may think they have permission to use them without your consent. ...

Looking for a sign that the U.S. Postal Service is busy trying to save money as its mail volume plummets further? Consider that, according to the Hartford Courant, up to 150 small neighborhood post offices could close in Connecticut this fall as part of ...

A few weeks ago in our Daily Special poll, we asked readers whether they were PC or Mac users. The results were pretty even, with 40% citing Mac, 44% PC and 14% saying they "swing both ways." Me? I'm a Mac. Why? The simplicity suits my nature

One of my favorite awards programs is the Webbys, not so much for who they honor but for how it happens. The Webbys restrict winners to only five word acceptance speeches. Some folks use them to say hi to their kids, while others like Jimmy Fallon go ...

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Honda rolled its new hybrid vehicle the Insight into U.S. showrooms earlier this year, and agency RPA has teamed with Yahoo to mount a highly integrated marketing campaign designed to make young, eco-conscious, cash-strapped drivers aware that there

Among the government initiatives shaping up as crucial to marketers, the ability to target online ads based on information acquired from consumers seems likely to come to the fore both in Congress and at agencies such as the Federal Communications ...

Couldn't believe what I heard on WCBS-AM 880 yesterday: Gillette put a bunch of videos on YouTube to show guys how to, well, shave down there! Of course curiosity got the best of me... and more than 1 million viewers who learned how to shave a man's ...

When the news broke yesterday that Talbots sold J. Jill, it seemed like Golden Gate Capital was buying it at a fire sale price. Clearly no one expected Talbots to get anywhere near the $517 million it paid for J. Jill just three years ago, but $75 ...