Big Fat Marketing Blog

To Young Adults, Twitter’s for Friends, Not Brands

|  by Brian Quinton

Consumers 18 to 24 have come to embrace social networks but have yet to include Twitter in that hug, according to new research from the Participatory Marketing Network, a trade association promoting social marketing. According to a study conducted ...

Coupons.com Outpacing Last Year’s Download Rate

|  by Brian Quinton

In the first five months of 2009, digital coupon provider Coupons Inc. has already seen more downloads of its discount offers than in all of 2008. And that growth may continue at a faster pace, if a new HP Web-based home printer, complete with ...

Fed-Ex Parodies & Attacks UPS with Viral Campaign

|  by Chief Marketer Staff

The sorta famous "White Board" Ads running for years by UPS (featuring THE actual creative director on the account at The Martin Agency) are being mocked to bring notice to, according to the microsite: "Why is mega-corporation UPS trying to use its ...

Good News For H.R. 22 Supporters?

|  by Jim Tierney

Well, maybe there is financial relief on the way for the U.S. Postal Service? The U.S. Postal Service Office of Inspector General (OIG), through its actuarial consultant, Hay Group, revealed in a report that the assumption annual health care cost ...

What the USPS Is Up Against

|  by Larry Riggs

The Washington Post this week editorialized that the U.S. Postal Service must take radical steps to survive in the 21st Century. It pointed to the USPS's ever-worsening financial state and the fact that everything is moving online. Check out the ...

Circuit City is on Facebook

|  by Tim Parry

Nothing really alarming here (except a lot of people may not know that Circuit City was acquired and re-launched as a Web-only venture by Systemax). The key here is that Circuit City has launched a page on Facebook, and are not censoring the voice of ...

RIP Ed McMahon

|  by Tim Parry

Celebrity spokesman and Johnny Carson sidekick Ed McMahon has died at the age of 86. May he always knock at our doors with that big fake check from Publishers Clearing House: May he not come back to haunt us in an unmarked van, asking for some ...

Conan’s Sweet Tweets

|  by Beth Negus Viveiros

So, are you in the camp that is fully embracing Twitter as a marketing tool? Or, do you still not quite get the appeal? Either way, Conan O'Brien's new Tonight Show "Twitter Tracker" skit is a pretty funny take on all the hype surrounding the 140 ...