Big Fat Marketing Blog

Postal Mail Volume Decline = Opportunity

|  by Chief Marketer Staff

Okay, I'll admit it, I love direct mail marketing. I look forward to going home at the end of the day, seeing my family and then looking at and opening my daily mail. I also love emerging media, but mail makes us, subliminally, feel important. Someone is ...

Farrah Was The Poster Girl

|  by Tim Parry

Raise your hand if you grew up in the 70s and didn't have the iconic Farrah Fawcett poster. I don't see many hands raised. It's a poster that hung in many bedrooms in the 70s. And I'm sure it caused many mothers to realize their sons were growing up. ...

Top-10 Infomercials Featuring Billy Mays

|  by Tim Parry

DRTV lost Billy Mays yesterday, and I didn't even know who he was. I knew - and trusted - the face, and I bought the products because I saw them on TV. But when a bunch of different people came up to me at a party yesterday and asked if I heard about ...

A Nation of Web Potatoes?

|  by Brian Quinton

U.S. users are spending almost 50% more time watching online video now than they did a year ago, according to the latest monthly metrics from the Nielsen Online Video Census. The ongoing study, which measures total video consumption over the Web ...