Big Fat Marketing Blog

1-800-Flowers Gets a Facebook Headache

|  by Tim Parry

Good news for 1-800-Flowers - it debuted its online store on Facebook today. Bad news for 1-800-Flowers - its press release does not tell the world how to access its online store on Facebook. So if you go to Facebook and search 1-800-Flowers, ...

Twitter Allows Marketers to Intervene, Facebook Doesn’t

|  by Tim Parry

If a customer or potential client talks about you on Facebook, can you avoid losing a sale? No, not unless the customer is a part of your own conversation. But if someone is talking smack about your brand or company of Twitter, you have that ...

Coincidence Perhaps? I Think Not!

|  by Chief Marketer Staff

This morning I read that Netflix profits are up 22%. Yesterday I read that Amazon bought Zappos (a very successful company itself) for $850,000,000. I also read that Amazon's sales continue to increase. What's the common denominator? Direct ...

Search Spend Shows Signs of Bottoming Out

|  by Brian Quinton

Spending on search engine marketing (SEM) may be nearing the bottom of the decline that has plagued the channel for several quarters now, according to a new quarterly analysis by SEM agency Efficient Frontier of a fixed basket of the accounts it manages. ...

Dear Zappos Employees: We’re Rich!

|  by Tim Parry

Breaking news this afternoon: Amazon spent a boat load on shoes. Yep, Amazon spent more than $850 million on Zappos.com. Sounds like a dot-com deal of yore, especially when you consider recent bankruptcy deals like Golden Gate Capital's purchase ...

USPS Back In Black In FY2012?

|  by Jim Tierney

Although the proposal for five-day mail delivery by U.S. Postmaster General John E. Potter remains unanswered in Congress, Potter believes it will become reality by FY 2011. And the U.S. Postal Service returns to the black by FY 2012. This bold ...