Congratulations to Derek Jeter. He's now 52nd all-time on Major League Baseball's hit list. He hit number 2,722 on a rainy Friday night against Baltimore. But this is why the New York Yankees are marketing geniuses, and its fans are, well, suckers. ...
Computer-seller Systemax is doing a very good job using video to pitch products, as launched a video channel for that sole purpose at com.puter.tv. But when this video came into my Facebook news feed (from Circuit City), I couldn't help but notice more ...
Hello Readers of the BFMB! I apologize for the decrease in frequency of my posts, but I am dealing with a family illness. Also, we just launched a new research channel for The Experiential Marketing Forum (EMF). This section is intended to help al ...
Tom Hansen, the Managing Director at Rivet, Chicago will be sharing his thoughts with us using a cartoon version of ...
When I read the headline that a retail icon named Nancy Talbot had died late last month, I figured she must have had something to do with the women
Let
As much as I hate meetings, what I really can't stand is sycophantic bleating around the table in support of whomever has the biggest title. This morning I discovered there's a term for it: Echo Management. It happens anytime you gather more than 3 ...
Judging by the enlightened opinion from the dais at last week
Sears has unveiled the social media campaign that will promote its back-to-college sales this season, a package of three integrated Facebook tools grouped under the heading
American Express is taking aim at small businesses with a user-generated contest and campaign called
