Big Fat Marketing Blog

Print Catalogs Here To Stay

|  by Jim Tierney

Although catalogers have been dealt various blows the past couple of years, including the now legendary 2007 postal rate increase, a recent article in the Wall Street Journal talks about the importance of print catalogs to consumers. If the economy

Twitter Helps Ford Drive Sales

|  by Beth Negus Viveiros

In a roundabout way, Twitter can be a good place to sell a car. During a luncheon keynote at DMA09 in San Diego, Scott Monty, global digital and communications manager, Ford Motor Co. talked about how his company is using social media to get consumers ...

DMA09: Let the Excitement Begin

|  by Beth Negus Viveiros

I'm here in San Diego for DMA09, up waaayyyyy too early because of the time difference. What about you? I got in yesterday afternoon, and hit the convention center to pick up my badge and conference materials. Tip: If you're looking for the press ...

All My Peeps

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Remember marshmallow peeps, the yellow, bird-shaped, sugar-coated globs of gloriousness that appeared in your kitchen every year around Easter? They just got their own retail store, which raises the question "how many peeps does a body really need?" ...

Is the DMA one dead dog away from being a country song?

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This morning, after I posted a reply to Bill Bass (a DMA board member), I asked myself: why in the hell am I doing this? We are unbelievably busy and I don't have time for drama. As much as I like hearing from all my old friends, clients, vendors and ...

Coupons.com Extends iPhone Grocery App to Loyalty Cards

|  by Brian Quinton

Coupons.com, which offers members digital discount offers via Web and mobile phone, has expanded its platform with a new portfolio of services, including the ability to save discount offers to selected retailer loyalty cards, the company announced today. ...

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