Big Fat Marketing Blog

So who's noggin's are filled with more useless knowledge? Trivial Pursuit wants to know and wants you to join in. Click this link. Right now the guys are winning. The promotion is designed to promote the game ...

Home Depot's vice president of specialty channels, Michael Cooper, had a light-hearted moment a few months ago at e-Tail in Baltimore. In talking about the challenges the home improvement retailer had experienced trying to become a multichannel ...

Almost a year ago to this day, I blogged about my dismay that Kraft was turning its free Food and Family magazine into an online only venture. I was elated a few months later to see the print magazine pop up in my mailbox again. Sure, the Web is ...

Almost exactly a year ago, I wrote in this blog that I didn

It seems like GM is finally understanding the power of incorporating long-used, proven tactics of direct marketing in its advertising. While on a business trip to Detroit this past week, I saw a story that reported that GM's 60-day, try it before you buy ...

We all like having our birthdays associated with a famous or successful name. Even those of us who think astrology is the bunk suspect that maybe, just maybe, proximity on the calendar means that we

Step right up and get your greeting cards at the local post office. Wait a minute, did you say at the post office? Yep. For more details about how the U.S. Postal Service hopes to cash in on greeting cards, read this article from the Washington ...

When I was a kid, Halloween lasted one day. Now that I have kids, between multiple parties, costume parades, trick-or-treating at my husband's office and other activities it seems to last a week. Feeling Halloween'd out when you haven't even ...

Maybe it's time to tighten the belt again? Last week we posted a report that consumers are planning on spending less this holiday season. Now The Conference Board says consumer confidence has dropped in October, which means we may have an even bluer ...

About two months after Pepsi