America Online and MCI have renewed multi-million dollar marketing agreements with Blockbuster, Inc.
The AOL agreement, which runs through December 2005, will distribute its activation software at Blockbusters with a coupon for a free movie rental for each month of paid AOL service.
MCI, whose extension runs through December 2004, continues the Free Flix program. The program uses Blockbuster gift cards and rental coupons as incentives for consumers who sign up for, and stay with, MCI’s long distance service. Customers receive a free rental at Blockbuster for every $25 spent on long distance.
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