Welcome to Pick the Winner, a new semi-regular column in Direct. Take a look at the two creative packages and guess which one pulled best. Then go to directmag.com/pickthewinner/ptw_june06/ and see if you have an eye for success.
There are two rules in direct marketing. Rule #1: Test everything. Rule #2: See Rule #1.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.