A new report on 50 major retailers’ social campaigns shows that engagement is at its highest in the days leading up to Black Friday.
This Marketing Land story looks at Yesmail’s recent study showing that social media engagement for brands is highest just before stores open up for Black Friday, meaning marketers might just 
want to start those social media campaigns a little earlier.
Yesmail found thas in 2012, when many stores were still closed on Thanksgiving, the day before the holiday was the worst day of the week to deploy a Black Friday campaign on Facebook, seeing 39 percent less engagement than the week’s daily average. In 2013, the day before Thanksgiving turned into the best day of the week for Black Friday campaigns, seeing 57 percent higher engagement than the daily average.
Click here to learn more about the study’s findings, and get busy launching those holiday campaigns.
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