Best Western International has teamed up with Nickelodeon to reward members of its loyalty program with a limited-edition travel card for extended stays at the hotel chain and a chance to win a family trip to Hollywood.
Guests of Best Western’s loyalty program who stay five nights at any of Best Western’s 4,100 hotels worldwide between June 6 and Sept. 5 will receive a $50 travel card featuring characters from Nickelodeon’s top-rated animated TV show The Fairly OddParents. The travel card can be used toward the cost of a room, food and other incidentals.
“We want to incent people to stay at Best Western,” said Janet Gillmore, director of advertising and creative services, for Best Western International. “The travel card is a great tool because it’s like cash. The card can be used toward the next family vacation…and other things sold at the property.”
Eligible guests must belong to Best Western’s loyalty program, Gold Crown Club International (GCCI). Guest must register for the promotion before their first stay at Bestwestern.com and mention the promotional code SUMMER. Consumers who don’t belong may join the free program when registering for the promotion. About 4 million members belong to Best Western’s loyalty program.
TV spots and Internet materials support.
Best Western Hotels partnered with Nickelodeon to link family experiences with the brand, Gillmore said. The promotion marks the first time the hotel chain has partnered with a major TV network, she said.
“Best Western is very committed to families,” Gillmore said. “The Fairly OddParents…is very popular with kids and their parents. It’s a win-win for us.”
The Fairly OddParents follows the life of 10-year-old Timmy, who calls upon his magical, but oddball fairy godparents Cosmo and Wanda, for help in life. The show, which debuted on Nickelodeon in March 2001, is the No. 2 ranked kids’ program on broadcast and cable TV.
In addition, the promotion also includes a Nickelodeon and Best Western sweepstakes, which offers the grand-prize winner a trip for four to Hollywood and the chance to meet the creator of The Fairly OddParents. Five hundred second-place winners will receive The Fairly OddParents collectible $50 Best Western travel card and a Nick Arcade game card, which can be used to buy downloadable games on Nick.com.
The sweepstakes runs from June 20 to July 4. Consumers can enter at Nick.com. TV spots and Internet materials will support.
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