Best Practices

Here are some helpful lessons that brands can learn from politicians.

How can you make sure your marketing strategy is paying off and driving new business?

Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.

Here are three things to keep in mind when marketing to college students, including Gen Z, over the next several years.

Effectively using both known and anonymous data gives marketers an edge to guide customer desires and build loyalty. Learn more in a free webinar March 9.

UFC global chief brand officer Garry Cook shares interesting marketing insights into an organization that holds 40 fights each year.

New research from VCU Brandcenter and the VCU School of Business confirms that a education-based marketing strategy works.

Gen Z—those born between the mid-nineties and 2009—are becoming the newest demo marketers are targeting.

If you’re looking to optimize your spend across various channels, attribution helps us understand where to place conversion credit.

Most business leaders intuitively believe that referrals are the best possible leads, and new research shows just how dramatic an impact referrals have.