Best Practices

Better data segmentation is helping British Airways connect with travelers visiting friends and family in India.

Execs from companies like Hasbro offer ideas for how to sell to the c-suite.

If you want your next webinar to be a success, begin with reg and confirmation pages optimized to make the experience as painless as possible.

Teaching audiences something they may not have know before selling them something is an effective way to build trust and boost conversions.

Location based data is paving the way for innovation in marketing on a local basis.

Is your lead gen budget big enough—or competitive enough? The answer may surprise you.

Want to get the most out of your online prospecting and data collection initiatives? Test, test—and then test again.

Sure, you’re measuring your cost per lead. But are you really measuring the true effectiveness of your lead generation initiatives, across your entire enterprise?

In the past, when colleges and universities were looking for prospective students, the focus was really just on generating leads.

Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.