Best Practices

Thanks to more and more directories and websites serving the legal space online, lawyers and lead aggregators are having a tougher time getting SEO traction.

It doesn’t matter where a customer is in the buying cycle—if you want to communicate with them effectively, you need to know their needs.

Crowdsourcing is becoming a popular tactic for brands small and large to find unexpected innovation beyond their internal teams.

Engaging with Millennials requires both B2B and B2C marketers to be available and authentic in all channels.

Tablets are becoming the primary computing devices for many professionals and consumers—and this will change the way marketers need to attribute the results of their lead generation campaigns.

Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress – there’s still hope!

Cross-channel attribution is helping brands track marketing and media efforts more accurately and helping to show how they impact overall business.

Marketers focused on generating leads are facing increased challenges in the mobile age, and coming on too strong can turn customers off before they even learn what you have to offer.

New research from Software Advice that shows video is emerging as a lucrative option for B2B lead generation.

When it comes to lead generation and search engine marketing, it’s critical to keep forms as simple as possible for users and optimized for searchability.