Best Practices
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Acquisition
Why Reliance on Prospect Lists Has Changed
Prior to the mid 1990s the list business was booming. List owners enjoyed a nice stream of list rental income. Brokers and list managers enjoyed their well deserved commissions. That’s no longer the case.
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Acquisition
Hilton Sweepstakes Taps into “Mad Men” Glamour
The Hilton Family of hotel properties checks in as the latest brand to borrow some of the marketing buzz generated by the multiple-Emmy-Award winning show “Mad Men” with a “Live like a mad Man” sweepstakes
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Acquisition
Hershey Video Contest Seeks College Football Fan
Hershey is about to take the field, college football field that is. The candy maker is embarking on its first year as an NCAA corporate partner and is set to launch its first major promotion
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Acquisition
Success Rice Budget-Friendly Meals Win Gift Cards
Budget conscious consumers can help each other out in a new contest from Success Rice that asks its customers to share recipes that can feed four people at home for $10
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Acquisition
Canon Football Photo Contests Energize Amateurs Once Again
Photography power Canon is rolling out the latest iteration in a pair of football-themed contest promotions- and its long-time sponsorship of the national Football League—to publicize the launch of a new camera line
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Acquisition
Xyience Taps Enthusiasm of Ultimate Fighting Fans in Contest
A regional campaign from nutritional products maker Xyience is tapping into the wild popularity of the mixed martial arts sport, Ultimate Fighting Championship
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Acquisition
Sears Seeks “Laundry Extremes” in Kenmore Video Contest
Kenmore is seeking people who are willing to confess to their weirdest and wildest ways to get dishes and clothes clean.
Three winners will receive appliances from the Elite line.
People can submit 30-90 second video confessions through Sept. 6. Visitors can vote for their favorite videos from Sept. 11 through Oct. 1.
Interestingly, many of the video submissions are from men. Here’s an example of one video by one entrant.
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Acquisition
7-Eleven Narrows 70 Video Submissions to 28 for a Public Vote
7-Eleven has received about 70 videos for its music video promotion and has narrowed the field to 28. The public this month votes for a winner
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Acquisition
ExxonMobile Seeks Gas-saving Tips in Video Contest
ExxonMobil is running a video contest inviting consumers to submit a two-minute video illustrating one or more gas- and money-saving tips
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Acquisition
Kleenex Honors Hispanic Heritage with User-Generated Box Art
Rounding out a search for Hispanic artists that launched in December 2008, Kimberly-Clark’s Kleenex brand has announced the winners in its “Con Kleenex, Expresa tu Hispanidad” package design contest