Best Practices

When crafting a public relations program, much time can be spent debating which up-front information—how to structure the strategies, objectives and tactics—to include in the presentation, at the expense of developing ideas that work for both the client and the media.

Whether it’s in industries such as healthcare, finance, or pharmaceuticals strict regulations can often hinder the ability to raise awareness of products or services through earned media.

LSU women’s basketball coach Kim Mulkey held a presser on March 23 where she upbraided a soon-to-be-published Washington Post profile, calling it a “hit piece” and threatening to sue. Our author takes an unpopular POV about its effects—one that considers stakeholders.

While many in PR see AI as the answer to navigating crisis, recent findings from Harvard Business School show that AI is good at tasks like automating, creating insights and aiding creativity, but falls short in judgment and adjusting to ever-changing human context and interactions.

ChatGPT is a powerful platform that can streamline pitching processes and improve novel ideas. But starting from a point of originality is key. Our author explores how PR practitioners can leverage AI to refine our pitches rather than define them.

This week’s PR Roundup looks at the impact of POTUS signing a federal TikTok bill into law, Propel’s Q1 Media Barometer findings and HARO relaunching as HERO.

Headlines about Detroit have gone from riots, bankruptcy and corruption to glittering travel spreads, announcements about the city’s lowest murder rate in 60 years and the technological renaissance of the auto industry.

Remember, followers can be bought. And while influencers have status and reach, an advocate has cultivated an engaged community.

Mastercard’s Chief Marketing and Communications Officer sheds light on how marketing and PR overlap, integrate and collaborate.

It seems we’ve been at the precipice of a cannabis tipping point for years, and we’ve finally hit it from a legal and access perspective. But how is media coverage being impacted?