Berglund Named President of Mrs. Fields Gifts

Greg Berglund has joined Mrs. Fields Famous Brands LLC. He will serve as president of Mrs. Fields Gifts, a wholly owned subsidiary of the parent firm.

Berglund had previously been senior vice president and general manager of Disney Direct Marketing Services Inc., part of the Walt Disney Co. Before that, he was vice president of marketing for Cornerstone Brands, a multi-catalog marketer.