Beenz.com has awarded its $10 million advertising account to Lowe Fox Pavlika in preparation for a consumer launch in September.
The agency will handle beenz.com’s direct response advertising, including direct mail. Lowe Interactive will implement beenz.com’s online advertising.
Beenz.com (http://www.beenz.com), which bills itself as the Web’s currency, creates promotions featuring incentives and electronic credits for companies seeking to build interactive relationships with consumers. The firm hopes the campaign will attract Web “traders.”
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