John B. Osborn, 37, has been appointed president-CEO of BBDO New York, becoming the youngest executive to lead the agency. He replaces Bill Katz, who resigned to pursue other interests.
Osborn joined BBDO in 1991 as an account executive on Diet Pepsi and has worked with clients including GE, Cingular and Masterfoods. He spent the last year as worldwide account director on FedEx.
Osborn was also involved with BBDO’s work on the “New York Miracle” PSA campaign designed to lift the spirits of New Yorkers in the wake of the Sept. 11 attacks.
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