Online outdoor retailer BackcountryStore.com will drop its first ever catalog mailing next week, sending over 125,000 copies of a 24-page book.
“Because we already have the infrastructure to do direct-mail, it was easy to add the catalog as another distribution channel. It’s an untapped area for us,” said Dustin Robertson, the Herber City, UT-based company’s director of marketing. “We plan on doing five or six catalogs a year. They’re a very cost-effective way to drive people to the web site.”
Manufacturers highlighted in the catalog include The North Face, Burton, Arc’Teryx, Marmot, Black Diamond, Salomon and others.
Shots by action-sports photographer Lee Cohen will be featured in the 10.5- by 10.5-inch book, targeting both customers and prospects.
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