Bacardi Rum has signed a three-year agreement to be an exclusive partner of the Boston Celtics.
The two entities will host post-game events at a variety of Boston-area locations. Bacardi will support team, ownership and player charity events and participate in event appearances by Celtics legends and members of the Celtics dance team.
Bacardi and the Celtics said the partnership will emphasize responsible drinking in radio, print and broadcast messages.
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