Baby Steps to CRM

From a crawl to a walk at BabyAge.com

After nearly 40 years in business, Cotton Time has accumulated considerable wisdom about selling kids’ products. The Secaucus, NJ, distributor delivers infants’ bedding, pillows and other soft goods to more than 500 specialty stores nationwide, and pulls in an average annual revenue of $15 million.

BabyAge.com, Cotton Time’s relatively fresh-faced offspring, however, has been largely on its own as it toddles into the online direct-to-consumer world.