What You Need: Tech Requirements for Lead Gen
Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.
Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.
Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.
Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.
Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.
By putting some basic best practices into place, you can stay top of mind with your leads and ultimately earn more of their business. Here are just three ways you can stop leaking leads.
Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.
The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.
B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.
Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.
Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.