Best-in-Class Lead Scoring, Nurturing and Qualification
Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.
Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.
Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.
DM Confidential recently chatted with Joeri Weyenberg, vice president of marketing for Kaplan University, to get his thoughts on lead generation best practices in the education space and beyond.
Buyers of high-tech offerings within organizations are a highly sought market, and a new study from Bernice Grossman and Ruth Stevens offers insight into the various sources of prospecting data available on them. “An [information technology] buyer is a big buyer,” says Grossman, president of marketing database consultancy DMRS Group. “They buy a lot, and…
The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should be aware of, and how they can make the most of these differences.
Avery Dennison's business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.
Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople's time is money.
The Federal Trade Commission has issued a report recommending, in part, that data brokers offer consumers greater transparency into, and control over, data collected and stored. The report also recommends a central web site where consumers can learn about data compilers by name, understand their proceesses, and exercise rights of access to their data.
Here's 5 underutilized paid search opportunities B2B marketers should take advantage of to boost their online ROI.
Whether your brand sells to consumers or to other businesses, chances are you're looking for leads in lots of new places.
Click here to view the 2023 winners!