B2B-MARKETING | TECHNOLOGY

Cross channel attribution is a sticky wicket to solve and designing a universal indicator across all screens is complicated. Here are 3 tools to help out.

Here’s four resolutions marketers should consider to achieve their 2016 goals.

Just as Captain Kirk and Spock ventured to new worlds and made tough decisions to steer the Enterprise to safe ground, sales executives also have to make the right decisions to drive their organizations to hit their sales targets.

Huge volumes of marketing data enable companies to connect with customers in ways only imagined 20 years ago. Tech investments reflect this excitement—sometimes too much.

In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”

Knowing what to measure and having goals is key to better SEO. Get the scoop from Jim McKinley, live from B2B LeadsCon.

Instead of assuming leads come in at the top of a funnel and work their way down, third-gen systems marketing automation learn from every step of the sales process.

Straight from the home office, here's the top 10 reasons you need to be at B2B LeadsCon.

In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Figuring out the best plan to make that happen is essential

Growing competition and consumer power are eroding traditional product-based advantages, forcing marketers to shift to a new battlefield: customer experience.