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High Measurement Maturity Marketers Reap Way More Benefits than their Peers
These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.
These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.
Marketing leaders from brands like HubSpot, Engagio, Naspers, OWOX BI and more share their opinions on top trends you need to watch.
Affiliate marketing, in particular, is poised to reap the benefits as marketers increasingly adopt more AI optimization techniques.
Less than one in five B2B firms are using AI, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.
Content marketing can help brands create an engaged, addressable database— in 2019, that's one of the most valuable assets any company can have.
Food & Wine launched F&W Pro this week, a new content hub for professionals in the food and beverage industry.
Key insights and input from conversations with 100 marketing leaders reveal serious commitments for change.
Finding the right accounts and measuring success are among the biggest hurdles when it comes to successfully implementing ABM.
Enjoy your own version of "Groundhog Day" and relive our top 10 most popular B2B marketing stories for February 2019.
In a world where Amazon, Netflix and Spotify serves up content that feels handpicked, B2B email can no longer be the realm of batch and blast.