B2B-MARKETING | RETENTION

A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.

Here’s some key soundbites from some of the featured speakers from BMA15 on content marketing, live events, sports sponsorships and more.

Here we are in 2015 and the majority of brands are still looking at the “what” and not the “who” when it comes to digital intelligence initiatives.

We ask several top marketers….what matters most in professional (and personal) ROI?

Admit it, marketers: Winter is coming—and you need to prepare. But what exactly are you supposed to do?

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.

Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.

True mobile engagement is becoming a key factor for winning business, improving customer service and increasing overall productivity.

Hey CMO! You’re under qualified! Get a math degree.

The call for entries for PROMO’s Top Shops and Chief Marketer’s B2B Top Shops is now open.