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Learn the Latest at B2B LeadsCon
Check out these interviews with featured B2B LeadsCon presenters.
Check out these interviews with featured B2B LeadsCon presenters.
Modern-day B2B marketing is more inbound than before, and it depends more on content and less on marketing collateral.
The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.
B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.
Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.
Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase.
Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.
An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-makers.
To showcase the brand’s fuel efficiency, Volvo Trucks has launched an iPad game and an accompanying online scavenger hunt for U.S. participants.
Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president of marketing at UserTesting.com, offers several steps and tests marketers can take to identify rough patches between an onsite query and completion of a transaction, whether requesting more information or making a purchase.