In Closing B2B Sales, Follow-Up Matters
A big difference between B2B and B2C marketing is the follow-up.
A big difference between B2B and B2C marketing is the follow-up.
The call for entries for PROMO’s Top Shops and Chief Marketer’s B2B Top Shops is now open.
The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.
Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost, according to Forrester Research.
The B2B Leadscon Summit Full Agenda is now available here. This event gives you the opportunity to hear from the B2B Lead Generation experts and learn the latest tactics of B2B marketing on: B2B Customer Acquisition Lead Nurturing From Good to Great with Lead Conversion Why Customer Retention is Key How to Drive Revenue with…
Discover how engaging all five of a prospect's senses with your B2B campaign can boost response.
When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.
Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.
Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.
Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.
Click here to view the 2023 winners!