B2B-MARKETING | ENGAGEMENT

For B2B marketers, mobile and social is crucial to extending the engagement opportunities of live events far beyond the day itself.

By answering customer questions and sharing educational content supporting your brand’s goals, employees can build connections with prospects.

Live events and blockbuster movies both want to create a meaningful experience. Here's 4 ideas your event team can steal from Hollywood.

Here's a refresher on how you can improve relationships with brand advocates and, in then end, improve your return on investment.

Marketers may understand their customers, but the sales team has a unique relationship with prospects that too few marketing departments are leveraging.

Best practices for content marketing webinars includes a number of key items including, the title, promoting the speaker and updating the message.

Is your organization active, inactive, proactive or reactive when it comes to digital marketing?

On any given day, consumers and professionals have oddles of webinars to choose from. How do you get them to sign up for—and then actually attend—your event?

Here are three reasons live events are the perfect strategy for your marketing plan.

Sure, looks aren't the only thing that matters in marketing. But there's a lot marketers can learn from the world of fashion.