How OOH Advertising Might Play Out Post-Pandemic
Potential scenarios for out-of-home advertising as consumers slowly begin to leave their homes across the country.
B2B-MARKETING | DATA-ANALYTICS
Social Media Marketers: LinkedIn Features to Consider for B2B Engagement
New and overlooked social media features for B2B marketers to consider.
Test-and-Learn Methodology: Five Considerations for Marketers
Employing a test-and-learn methodology is a table stake for marketers, according to Sachin Puri, Vice President of Growth Marketing at McAfee.
Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
According to a Dun & Bradstreet report, 75 percent of B2B marketers surveyed expect to increase their data investment.
Six Tips for Engaging Audiences with Virtual Experiences
How AI technology company GumGum has created new ways to engage customers and prospects.
Report: Marketers Face Challenges With Measuring Engagement and ROI of Content
According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.
Data on Digital Creative, Media Consumption and Consumer Confidence During Covid-19 Crisis
A look at analysis and surveys from Nielsen, Disqo and Pattern89 related to consumer behavioral shifts during the crisis.
Third Draft of CCPA Regulations Indicates Changes to Privacy Legislation
A just-released, third version of the California attorney general’s draft regulations alters the CCPA once again.
Chief Outsiders’ Survey of CMOs Reveals 2020 Digital Marketing Trends
Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.
What Google Chrome’s Privacy Sandbox Means for Digital Marketing
The purpose, benefits and future of Google's privacy sandbox--and what it means for marketers.
