Data & Analytics

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  Data & Analytics

  Getting Marketing Data In Sync, in Real-Time

  As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.

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  Data & Analytics

  Maximizing Customer Retention: A Data Fitness Test

  Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable […]

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  Data & Analytics

  Why You Need to Be Thinking About Second-Party Data

  Data…we’re practically swimming in it. Here’s a quick rundown of what marketers need to know about data in all forms, including 8 tips for getting the most out of second-party data.

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  Acquisition

  Cross-Channel Marketing: Is There a Quick Fix?

  Although cross-channel marketing solutions are discussed, the topic is overwhelming. Learn how to cut through the noise.

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  Data & Analytics

  Lessons in Navigating Uncertain Times

  As Brexit adds another level of uncertainty for the economy, navigating uncertain times can be a challenge for any company. Three execs share lessons.

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  Data & Analytics

  Ways Data-Driven Marketers Can Track Engagement

  Earning engagement in today’s noisy and ad-adverse climate requires marketers to draw up a different game plan — and a modernized set of metrics to go along with it.

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  Data & Analytics

  Getting Through the Data to the Insights: 4 Tips

  The ongoing challenge is resisting the urge to collect and analyze everything we can get our hands on. Here’s 4 tips to efficiently gain insights from data.

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  Data & Analytics

  Building a Strong Marketing Data Strategy

  Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?

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  Data & Analytics

  Six Key Points in a Data Breach: How to React

  Notifying customers about a data breach is hard, because it can be more art than science.

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  Data & Analytics

  Misconceptions About Marketing Data

  The digital world isn’t spared from data misconceptions. Let’s zero in on the 3 main categories of marketing data to grasp the differences of each.