B2B-MARKETING | DATA-ANALYTICS

Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.

At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.

Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.

Lists featured this week include InStylePaws.com and Industry Week.

Straight from the home office, here's the top 10 reasons you need to be at B2B LeadsCon.

Lists featured this week include National Jeweler and Professional Construction News.

Change is hard and some people will try to avoid it—even if the change is for the better. Is there a secret to successful CRM deployments? In many ways, the “X factor” is you.

In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Figuring out the best plan to make that happen is essential

Savvy Big Data followers can still lap the field if they’re smart about how they go about it. Here are five suggestions.

Sure, you’ve got lots of B2B data. But do you have a plan for how to use it? Now is the time to set your big data agenda.