B2B-MARKETING | ACQUISITION

The Future of Marketing Automation

|  by Irv Shapiro

Instead of assuming leads come in at the top of a funnel and work their way down, third-gen systems marketing automation learn from every step of the sales process.

Cultivating B2B Customer Loyalty

|  by Beth Negus Viveiros

Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.

Five Ideas to Better Leverage Big Data

|  by Cesar Brea

Savvy Big Data followers can still lap the field if they’re smart about how they go about it. Here are five suggestions.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open



CALL FOR ENTRIES OPEN