B2B-MARKETING | ACQUISITION

Facebook's "Call-to-Action" button comes in handy to direct fans to games, shopping and web sites. And, it's free!

A new report from eMarketer sheds light on just how little marketers actually know about ROI for the channels they select to market in.

Identifying the accounts that are the most valuable to your brand and concentrating your efforts on them can help align companies’ marketing and sales forces.

Get the scoop on next month's event and trends in the lead gen space.

By answering customer questions and sharing educational content supporting your brand’s goals, employees can build connections with prospects.

Engaging with Millennials requires both B2B and B2C marketers to be available and authentic in all channels.

Here's a refresher on how you can improve relationships with brand advocates and, in then end, improve your return on investment.

Best practices for content marketing webinars includes a number of key items including, the title, promoting the speaker and updating the message.

Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress - there’s still hope!

New research from Software Advice that shows video is emerging as a lucrative option for B2B lead generation.